Press Releases

Playing the Leading Role in Your Personal Movie is the Key to Branding Success

Today’s Digital World Requires A New Approach For Entrepreneurs to Hollywood Insiders on Marketing Themselves

(San Francisco, CA) November 10, 2017-  Joie Gharrity, founder of 113 Branding is a Brand Strategist, Marketer, Author, and International Speaker. Having spent more than 15 years in the Hollywood entertainment industry working in film, television, original web content, and branded entertainment Joie now integrates her strategic branding and marketing vision with both the creative and business sides of the entertainment industry and with entrepreneurs.

“I empower my clients to lead with themselves first. You have to be the leading role in your own movie in today’s world, and you need to say yes to standing in your spotlight,” said Gharrity.

Gharrity was hand-picked by the ABC Studio President to launch the first multi-media startup business and today she stands in her spotlight with 113Branding while working with entrepreneurs globally and mentoring more than 9,000 members of her personal Facebook group, Branding for Professional Business Women.

Working one on one with clients, Gharrity utilizes her red carpet experience to teach techniques and strategies that help entrepreneurs and Hollywood insiders become more visible and influential in their markets and online. Gharrity is a contributor to the Huffington Post online and published an article that explained how personal brand and visibility is directly linked to earning potential.

“We are taught at a young age to stand in the shadows and to leave our past behind us, but that is not what we should do.  Our past makes us who we are today, and we need to celebrate our accomplishments every step of the way,” said Gharrity.

Gharrity’s book, The Red Carpet Guide to Visibility and Influence launched earlier this year, specifically for entrepreneurs, shares branding, and marketing strategies, techniques, tools, and tips that can be implemented easily and quickly so that entrepreneurs can elevate their brand and gain greater visibility and Influence.

“Social media has changed the entire landscape of branding, and you must be your own visionary.  I hold up a mirror for my clients to see their greatness, to celebrate their accomplishments and make sure to constantly promote those accomplishments or projects while repurposing them along the way,” said Gharrity

Gharrity now creates customized online marketing campaigns, virtual digital magazines, brand videos and other marketing collaterals to assist clients that range from Hollywood producers and directors to entrepreneurs with online businesses to stand in their spotlight so they can become the star of their personal movie.   A video series with several Hollywood insiders can be found here

“It is your birthright as an entrepreneur to stand in your spotlight and shine brightly. It has nothing to do with the last name you are born into or your vocation. Instead, it has to do with living your true purpose, turning up your visibility spotlight, and allowing your influence to shine,” said Gharrity.

Gharrity speaks to entrepreneurs, corporations, and organizations internationally to teach her methods for standing in your spotlight.

For more information visit Joie Gharrity113Branding.comThe Hollywood Spotlight SeriesBranding for Professional Women and Instagram