Let’s Talk Collaboration
Kick the Lone Wolf to the curb. It is impossible to build a thriving brand by yourself. It is literally impacting your earning power and can close your doors.
Make sure that it is an equal exchange of energies. It can be easy to get caught up in wanting to do it all. However, that is counterproductive to jumping into a collaboration in the first place. Make sure that everyone is aware of what their lane is.
Leveraging each other’s backyards is key. One of the major reasons to get into a collaboration is to leverage each other’s backyards. It is impossible to continue to grow a long-term business without expanding your network and reaching new eyeballs in the marketplace. Tagging each other on social media is a simple way of make the introductions.
Visibility plus Influence equals increased earning power. Keeping your collaboration in the shadows doesn’t make any sense. If you are doing everything in a vacuum how is the marketplace going to support you and get excited about what you are creating together? Make announcements and continue to remind the marketplace why this collaboration is an empowering and powerful one.
Choose wisely. Collaborations are fun however they are also time and energy. So, make sure to choose someone who is in alignment with you. That has a completely different skill set then you so that your weaknesses are their strength and vice versa. That is what makes for an amazing collaboration.Wondering what working with Joie would be like? Joie believes in “try-before-you-buy” and offers a 30-minute complimentary strategy sessions. Book your complimentary strategy session here.
“Uncomfortable is the new comfortable.”
Brand Director, Marketer, Author & International Speaker
Joie Gharrity
