Just as Coco Chanel and Marilyn Monroe refused to accept second best. I believe that every woman around the world should strive to achieve her own personal greatness through embracing her unique-self.

Just as Coco Chanel said “In order to be irreplaceable one must always be different.” I believe that every woman has a unique “story” and that unique story deserves to be shared and by sharing our story it allows our light to shine bright. I celebrate and honor Coco Chanel daily. I named my company 113 Branding after the perfume Chanel No. 5 (1+1+3=5) in honor of her courage and determination to share her unique point of view with the world.

I also wanted to incorporate the perfume into my brand in honor of Marilyn Monroe who spotlighted the perfume in an unsolicited endorsement of the fragrance provided invaluable publicity in the 1950’s. When she was asked by a reporter what did she wear to bed and she answered “Why, Chanel No.5 of course” which put a large spotlight on the Chanel brand in the United States.

I consider Coco and Marilyn to be two of the most inspirational woman entrepreneurs of all time, and that this distinctive title honors women from all walks of life who can serve as an inspiration for all of us.
Brand Director, Creative Producer, Author & International Speaker
Joie Gharrity

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