by Joie Gharrity | May 31, 2020 | BRANDING ARTICLES
When your brand is effectively conveying the message you want your company business is influencing customer’s opinion about your business and emotionally connecting with your customer base. Creating a dynamic and positive brand perception and being consistent with...
by Joie Gharrity | May 31, 2020 | BRANDING ARTICLES
Shining the spotlight on other people’s brands, products and services across all of your business channels is an effective brand strategy you can use to leverage your brand to the next level. While it may seem counterintuitive to share the spotlight, the truth is that...
by Joie Gharrity | May 30, 2020 | BRANDING ARTICLES
In Order To Take Center Stage You Must First Identify Your Unique Characteristics In order to take center stage you must first identify your unique characteristics. Once you have identified your unique personal characteristics you will want to incorporate them into...
by Joie Gharrity | May 30, 2020 | BRANDING ARTICLES
Social media has brought remarkable changes to the way businesses interact with their core customer bases. In the recent past, traditional marketing campaigns included direct mass mailing of brochures, catalogs and company newsletters. Every customer receiving this...
by Joie Gharrity | May 30, 2020 | BRANDING ARTICLES
Building emotional connections with your audience lies within the age-old art form of storytelling. Leveraging your unique professional stories is one of the secrets to building emotional connections with your target audience. Whether you are speaking to a client,...
