As an entrepreneur, I’ve learned how easy it is to get all caught up in working in the business with creating content, systems, programs and more. This can be very time-consuming and working on the company brand’s Visibility and Influence in the marketplace can take a backseat.

What I learned is that it is vital to ensure there is no gap between creating a strong Visibility and Influence presence in the marketplace and creating the brand content, etc. You want to hit the ground running and be growing your company brand Visibility and Influence immediately, because it is directly linked to your company brand’s earning power.

Many entrepreneurs wait until everything is “perfect” before sharing their brand with the marketplace. It is very natural for entrepreneurs to want to make sure their house is in order first, but the following two reasons I believe are the most prevalent:

The first is fear of being criticized. Society tells us that everything needs to be perfect, and if everything is not perfect we will be criticized, which never feels good. It is important in the world of business to push away from that “story” because it takes away the time and energy you need to grow your brand’s Visibility and Influence. Letting go of your fear helps you build your Visibility and Influence, increasing your customer base which translates into dollars and cents.

The second is the lack of confidence to feel worthy of stepping out of the shadows and into the spotlight to allow the marketplace to see you and your company brand. It can feel vulnerable at times which is not always comfortable, but it is an essential part of growing your brand’s earning power.

If you want a six-figure business, your brand Visibility and Influence need to be at a six-figure level. Your brand’s earning power is directly linked to your brand’s Visibility and Influence power. A six-figure business takes a large customer base that is always expanding. And for customers to be able to buy what you have to offer, they must be able to easily find and trust your products and services.


Want to shine a bright Visibility and Influence Spotlight on you and your brand?
Learn more about working with Brand Director, Content Producer, Author and Speaker Joie Gharrity.
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