by Joie Gharrity | May 30, 2020 | BRANDING ARTICLES
Building emotional connections with your audience lies within the age-old art form of storytelling. Leveraging your unique professional stories is one of the secrets to building emotional connections with your target audience. Whether you are speaking to a client,...
by Joie Gharrity | May 30, 2020 | BRANDING ARTICLES
What song is your company brand singing in the marketplace? Think of it this way, if you have a favorite singer, that person almost always has a main genre of music he or she sings. If your favorite country music singer started belting out screaming metal rock music...
by Joie Gharrity | May 29, 2020 | BRANDING ARTICLES
When it comes to turning life into their own personal runway, no one did this better than the world-renowned self-portrait artist and fashionista, Frida Kahlo. We can all find inspiration in Kahlo’s ability to see past her flaws and turn them into assets by...
by Joie Gharrity | May 28, 2020 | BRANDING ARTICLES
Company blogs are one of the most effective ways to forge an emotional connection between your target audience and your company brand. To get the most out of your business blog, it is important to know how to put out the right signals in every post to support the...
by Joie Gharrity | May 28, 2020 | BRANDING ARTICLES
Did you know that you can harness your drive through meditation to attract even better business opportunities? Perhaps you might have heard about the benefits of meditation, yet you could never imagine spending time meditating when you have deadlines to meet and...
by Joie Gharrity | May 28, 2020 | BRANDING ARTICLES
Throughout the world, there have been many women who have made their distinctive mark in both the past and present time. Out of all of these women, perhaps one of the most remarkable is Coco Chanel who lived by her belief that, “in order to be irreplaceable,...